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After finishing the undergraduate program in Molecular Biology at Stockholm University, Mårten Österlund went on to earn his title of Doctor of Philosophy (PhD) in Molecular Biology at Uppsala University in 1986.Next, Dr. Mårten headed to the famous Pasteur Institute in Paris, France, where he spent two years doing post-doctoral studies. After this, he joined the workforce, and spent many years in various managerial positions at pharmaceutical companies such as Karo Bio and Meda. During this time, he acquired an extensive knowledge of the pharmaceutical market, gained vast experience of research and clinical development of pharmaceuticals, and took part in many successful launches of innovative products. In 2018, Dr. Mårten founded Pharma Way AB. The company is currently in the process of introducing DOT SHOT to the European and U.S. markets.


Joacim Folkesson, an important part of Pharma Way since September 2018.

Joacim Folkesson is an internationally experienced Sales & Marketing Director with more than thirty-five years of working in marketing, sales and advertising companies as well as the food and beverage industry.

During the years in the beverage business Joacim managed to create and build up well-known brands such as Pilsner Urquell, Boddington, Gaymers Cider just to mention a few. Negotiating and establish good relations with producers and partners internationally was the key for success. Joacim was also a pioneer in Scandinavia when digital signage starting to grow as the new marketing tool.

During the last 10 years, Joacim has been responsible for Scandinavia and the Baltic states for an international advertising company based in more than 140 countries, working with some of the largest companies on the Nordic market, such as Unilever, P&G, Electrolux, Mondelez just to mention a few.

Peter Györki, CEO and Founder of Györki, Brand Consultant. Chairman of the Pharma Way board and a co-owner of the company.

Peter Györki has over 30 years of experience in fashion, design and brand development. For some of the worlds leading brands.

Founder and for 10 years President of Scandinavia’s leading design agency, that grew to become a part of the world ‘s largest agency network. Worked for six years after the sale to build up the international offering and adapt the organization to the international culture while maintaining profitability and creative excellence.

Main focus today is advice and support to lead change in organizations and the development of creative processes. The business also includes coaching of leaders.

In short; the missing link between logic and magic.


Morgan Cederblom,
Pharma Way North America LLC.

Morgan joined Pharma Way in the summer of 2020 and is heading up the North American business. His experience spans 30+ years in the food and beverage industry in the U.S. as well as overseas. Morgan is a former Senior Executive with The Coca-Cola Company as well as the leader of multiple international start-ups in America.  He was born and raised in Sweden but moved to the States in 1993. A U.S. citizen for over 20 years, he calls Atlanta, Georgia home where he enjoys the friendly culture of the South as well as its world class golf courses and mild climate.